The objectives of this research are to (1) study the correlation between the corporate image and the Tdej 3 Concert organized by Bansomdejchaopraya Rajabhat University (2) to study the personal factors that affect the decision on participating in the concert (3) to study the correlation between the marketing mix (4Ps) and the decision on participating in the concert (4) to study the satisfaction levels of the corporate image, a stage play, the performance of Bansomdej Record singers and the overview concert and (5) to study the correlation between other factors such as brand image, brand trust, brand loyalty and the decision on participating in the concert. The statistics used to analyze the data are percentage, mean, standard deviation. The statistics used to test the hypotheses is the Pearson correlation coefficient. The sample used in this research is 734 (95 %) of 750 consumers who saw Tdej 3 Concert at Bansomdejchaopraya Rajabhat University on April 20, 2017 — by showing the discrepancy not exceeding more than 5%. The results showed that (1) this concert could build very good image for Bansomdejchaopraya Rajabhat University, (2) the personal factors of each person had an influence on the decision on participating in the concert, (3) the factors of marketing mix (4Ps) also affected the decision on participating in the concert, (4) the satisfaction levels of corporate image, a stage play, the performance of Bansomdej Record singers and the overview concert were in high and very high levels and (5) other factors such as brand image, brand trust and brand royalty were correlated with the decision on participating in the concert. To sum up, Tdej 3 Concert Bodyslam-The Power of Sharing Concert organized by students can enhance 21st Century Skills of students and also build very good image for Bansomdejchaopraya Rajabhat University.
https://medium.com/@nutt.de/factors-affecting-the-decision-on-participating-in-tdej-3-concert-4a81b71cc63d
