Advertisement is the powerful message of the business. Advertisements have an important role nowadays because of the rapid development of the economy. One of the most interesting products for people is a car. Cars have become essential in modern-day life because everyone uses a car to transport themselves from place to place. Maslow’s hierarchy of needs, a theory in psychology proposed by Abraham Maslow in 1943, suggests that people need to satisfy lower-level needs before they decide to fulfill their higher level of needs. All cars are the same, but advertisers try to make audiences feel more than desirable by using attractive advertisements. These advertisements combine slogans, pictures, and color design. It makes the different choices of the audience.