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ผู้ช่วยศาสตราจารย์ ดร.ชัยวิชญ์ ม่วงหมี

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ความเชี่ยวชาญ

-     บริหารโครงการ

-     แผนและยุทธศาสตร์

-     ด้านการวิจัยขั้นสูง

-     ด้านวิเคราะห์สถิติขั้นสูง (structural equation model--SEM)

-    Scientific Publication (Scopus Wos)

ผลงานวิจัย / ผลงานวิชาการ

PUBLICATIONS

2013

Muangmee, C. (2013). The Sustainable Marketing Model of The Small Enterprises in Accordance to Sufficiency Economy Philosophy. Journal of the Association of Researchers. 19 (1). 20-33.

2016.

Muangmee, C. (2016). The Strategy Marketing of The Small Enterprises in Accordance to Sufficiency Economy Philosophy. Journal of the Association of Researchers. 15(1), .90-101.

2017.

Chaiyawit Muangmee Ratchanak Panyasupat and Narumol Soomssawad.. (2017). Causal factors Affecting the Achievement of SMEs According to the Sufficiency Economy Philosophy. 6th International Symposium on the Fusion of Science and Technologies (ISFT2017) Jeju, S. KOREA 17th ~ 21st July, 2017 Conference hall Korean government employees pension service center 63, Seohojungang-ro, Seogwiposi, Jeju-do, Republic of Korea

2018.

Muangmee, C. (2018). A study of the image of floating markets in Thailand. Tourist behavior Factors: Sustainable Thailand Floating Market 4.0 Strategies Results of Sustainable Floating Market Development To develop a strategy for the water market in the country. Report following the presentation of research results at the 2nd National and International Conference on Management Science 2018.23-24 July 2018.

2019.a

Muangmee, C. (2019). Study of Floating Market Strategy for Sustainable Tourism. The National Academic Research Conference 10th. 7 – 8 August 2019.

2019.b

Muangmee, C. et al. (2019). Successful Business Entrepreneur Model in Manufacturing Innovation for Agro-Processed Industry. Report following the presentation of research results at the 3rd National and International Conference on Management Science 2019.5-6 July 2019.

2019.c

Muangmee, C. (2019). Entrepreneurs for Innovation Prototypes of Processed Agricultural Products in Thailand. 4th International Multiconference of Management Science (IMMS 2019). 5-6 July 2019.

2019.d

Panyasupat, R. & Muangmee, C. (2019). Product innovation process, watch, product entrepreneur group, Benjarong Donkai Dee To be the best OTOP product featured in Samut Sakhon Province 2019. Report from the presentation of research results at the 3rd national and international conference on management science 2019. 5-6 July 2019

2020.a

Muangmee, C., (2020). The image that influences the loyalty of tourists to homestay operators in Samut Songkhram Province. Reports following the presentations of research at national conferences. Business Administration No. 7, Mae Jo University, Chiang Mai. February 7, 2020: 1390-1403.

2020.b

Muangmee, C. (2020). Thailand 4.0 Floating Market Development Strategy for Sustainable Tourism. Journal of the Association of Researchers. 24(2), p.61-74.

2020.c

Muangmee, C. (2020). The Innovative Entrepreneurs of Processed Agricultural Products (PAPs) Prototyping in Thailand. Test Engineering and Management, 83(March - April 2020), 3045–3053. Retrieved from  http://www.testmagzine.biz/index.php/testmagzine/article/view/4152/3541

2020.d

Muangmee, C., Meekaewkunchorn, N., Panyasupat, R., Bunuam, R., & Suebsawat, P. (2020). Tourist Destination Loyalty Model for Homestays Entrepreneurs in Samut Sakhon Province. Test Engineering and Management, 83(March - April 2020), 3038–3044. Retrieved from       http://www.testmagzine.biz/index.php/testmagzine/article/view/4151/3540

2020.e

Muangmee, C. (2020). Relationship Marketing and Perception Service Quality Model of Business Operator of Homestays in Samut Sakhon Province of Thailand. Revista Argentina De Clínica Psicológica, 29(5), 966-976. doi:10.24205/03276716.2020.1093

2021.a

Muangmee C, Dacko-Pikiewicz Z, Meekaewkunchorn N, Kassakorn N, Khalid B. (2021). Green Entrepreneurial Orientation and Green Innovation in Small and Medium-Sized Enterprises (SMEs). Social Sciences, 10(4):136. https://doi.org/10.3390/socsci10040136

2021.b

Muangmee C, Kot S, Meekaewkunchorn N, Kassakorn N, Khalid B. Factors Determining the Behavioral Intention of Using Food Delivery Apps during COVID-19 Pandemics. (2021). Journal of Theoretical and Applied Electronic Commerce Research, 16(5):1297-1310. https://doi.org/10.3390/jtaer16050073

2021.c

Meekaewkunchorn, N., Szczepańska-Woszczyna K., Muangmee, C., Kassakorn, N., & Khalid, B. (2021). Entrepreneurial orientation and SME performance: The mediating role of learning orientation. Economics and Sociology, 14(2), 294-312. doi:10.14254/2071-789X.2021/14-2/1

2021.d

Muangmee, C., Kot, S., Meekaewkunchorn, N., Kassakorn, N., Tiranawatananun, S., & Khalid, B. (2021). Students use behavior towards eLearning tools during COVID-19 pandemics: Case study of higher educational institutions of Thailand. International Journal of Evaluation and Research in Education, 10(4). https://doi.org/10.11591/ijere.v10i4.21821

2021.e

Muangmee, C. (2021). Effects of Facebook advertising on sustainable brand loyalty and growth: case of Thai start-up businesses. Transnational Corporations Review, 11 Nov 2021. https://doi.org/10.1080/19186444.2021.1986340

2022.a

Worapongpat, N., Muangmee, C. (2022). Service Development Chulalongkorn University Savings Cooperative Limited. Management Sciences Valaya Alongkorn Review, 3(2) 42-50.

2022.b

Muangmee C, Kassakorn N, Meekaewkunchorn N, Khalid B. & Urbanski M. (2022). Evaluating the drivers of environmental sustainability practices – mango farm managers’ perspective. Agronomy Research, 20(Special Issue 1), pp. 1026–1043  https://doi.org/10.15159/AR.22.056

2022.c

Muangmee, C., Kassakorn, N., Khalid, B., Bacik, R., & Kot, S. (2022). Evaluating Competitiveness in the Supply Chain Management of Small and Medium Scale Enterprises. Journal of Competitiveness, 14(2), 93–112.   https://doi.org/10.7441/joc.2022.03.06

2022.d

Zaibo, X., Muangmee, C., Sattabut, T., Liao, D., and Meekaewkunchorn, N. (2022). Impact of R & D Investment and Pay Gap on Corporate Performance: Empirical Study of Selected Pharmaceutical Companies. ICSLT '22: Proceedings of the 8th International Conference on e-Society, e-Learning and e-Technologies. June 2022, pp 103–111.  https://doi.org/10.1145/3545922.3545939

2022.e

Wu, F., Meekaewkunchorn, N., Cao, H., and Muangmee, C. (2022). Impact of Intelligent Financial Applications on customer satisfaction. ICEMC '22: Proceedings of the 2022 International Conference on E-business and Mobile Commerce. May 2022, pp 47–53 .https://doi.org/10.1145/3543106.3543114

2022.f

Rao, Y., Meekaewkunchorn, N., Huang, S., and Muangmee, C. (2022). Ecological Development Strategy of Logistics Industry in the Coastal Cities: A Case Study of Qinzhou City of Guangxi in China. MSIE '22: Proceedings of the 4th International Conference on Management Science and Industrial Engineering. April 2022, pp 246–254. https://doi.org/10.1145/3535782.3535815

2022.g

Muangmee, C., and Meekaewkunchorn, N. (2022). Satisfaction and Involvement in Loyalty: A Survey of Tourists in Bangkok, Thailand. MSIE '22: Proceedings of the 4th International Conference on Management Science and Industrial Engineering. April 2022, pp 221–228. https://doi.org/10.1145/3535782.3535812

2022.h

Cui, H., Muangmee, C., Meekaewkunchorn, N., and Liao, D. (2022). Influence of Carbon Information Disclosure Quality on Green Technology Innovation. MSIE '22: Proceedings of the 4th International Conference on Management Science and Industrial Engineering. April 2022, pp 141–151. https://doi.org/10.1145/3535782.3535802

2022.i

Wang, H., Muangmee, C., Meekaewkunchorn, N., Cao, H., and Sattabut, T. (2022). Evaluating the Marketing Strategy of Sports and Fitness Enterprises based on 4C Marketing Theory. MSIE '22: Proceedings of the 4th International Conference on Management Science and Industrial Engineering. April 2022 Pages 29–37. https://doi.org/10.1145/3535782.3535787

2022.j

Xiang, X., Muangmee, C., Liu SK., and Meekaewkunchorn, N. (2023). A Study of Supply Chain Relationship Quality and Organizational Learning on Green Innovation Capability. Proceedings 2022 MAG Scholar Conference in Business, Marketing & Tourism. 10-12 November 2022, p. 138.

 

2022.k

Feijun, H., Dongsheng, L., Muangmee, C., Sattabut, T., and Meekaewkunchorn, N. (2023). An empirical study on the impact of cash flow in China's real estate industry on corporate performance. Proceedings 2022 MAG Scholar Conference in Business, Marketing & Tourism. 10-12 November 2022, p. 140.

 

2022.l

Yi, Y., Muangmee C., and Meekaewkunchorn, N. (2023). The Influence of Enterprise WeChat Precision Marketing on Customers' Purchase Behavior. Proceedings 2022 MAG Scholar Conference in Business, Marketing & Tourism. 10-12 November 2022, p. 140.

 

2022.m

Xu, H., Muangmee, C., and Meekaewkunchorn, N. (2023). Research On the Willingness of Mobile Learning App Training Based on The UTAUT Model: A Case Study of J Telecom Company. Proceedings 2022 MAG Scholar Conference in Business, Marketing & Tourism. 10-12 November 2022, p. 145.

 

2022.n

Jing, LM., Muangmee, C., Sattabut, T., and Meekaewkunchorn, N. (2023). Exploration of the Effective Management of Post-90s Employees in Small and Medium-sized Private Enterprises. Proceedings 2022 MAG Scholar Conference in Business, Marketing & Tourism. 10-12 November 2022, p. 147.

 

2022.o

Dan, X., Sattabut, T., Muangmee, C., and Meekaewkunchorn, N. (2023). WeChat Marketing of Chinese Apparel Companies Based on UTAUT Model. Proceedings 2022 MAG Scholar Conference in Business, Marketing & Tourism. 10-12 November 2022, p. 149.

 

2022.p

Zhou, W., Dongsheng, L., Muangmee, C., and Meekaewkunchorn, N. (2023). Research on Marketing Strategy Development of Hunan Aier Eye Hospital. Proceedings 2022 MAG Scholar Conference in Business, Marketing & Tourism. 10-12 November 2022, p. 151.

 

2022.q

Weijing, W., Sattabut, T., Muangmee, C., and Meekaewkunchorn, N. (2023). The Effects of Job Demands and Resources on Employee Job Burnout. Proceedings 2022 MAG Scholar Conference in Business, Marketing & Tourism. 10-12 November 2022, p. 154.

 

2022.r

Huangfeifei, S., Muangmee, C., and Meekaewkunchorn, N. (2023). Influencing Factors of WeChat Users' Purchase Intention. Proceedings 2022 MAG Scholar Conference in Business, Marketing & Tourism. 10-12 November 2022, p. 133.

 

2022.s

Jiaxin, H., Sattabut, T., Muangmee, C., and Meekaewkunchorn, N. (2023). Proceedings 2022 MAG Scholar Conference in Business, Marketing & Tourism. 10-12 November 2022, p. 133.

 

2023.a

Haini, W., Meekaewkunchorn, N., and Muangmee, C. (2023). The Impact of Hospital Performance Management on Enhancing competitiveness – Taking ZY Hospital as an example. The 4th International Conference on Management, Innovation, Economics and Social Sciences. 1-2 May 2023, p. 610-616.

 

2023.b

Liping, L., Muangmee, C., and Meekaewkunchorn, N. (2023). Research on Internet+” home care services in Nanning City. The 4th International Conference on Management, Innovation, Economics and Social Sciences. 1-2 May 2023, p. 617-621.

 

2023.c

Jianjun, Z., Meekaewkunchorn, N., and Muangmee, C. (2023). The effect of green technology innovation on financial performance of agriculture and forestry enterprises. The 4th International Conference on Management, Innovation, Economics and Social Sciences. 1-2 May 2023, p. 792-797.

 

2023.d

Yi, L., Muangmee, C., and Meekaewkunchorn, N. (2023). Factors Affecting Time Management Application Uage. The 4th International Conference on Management, Innovation, Economics and Social Sciences. 1-2 May 2023, p. 798-804.

 

2023.e

Xuebing, M., Muangmee, C., and Meekaewkunchorn, N. (2023). The Effects of Job Demands and  Job Resources on Job Burnout. The 4th International Conference on Management, Innovation, Economics and Social Sciences. 1-2 May 2023, p. 1097-1104

 

Reviewer, Education Research International - Scopus Q3

Reviewer, Journal of Environmental Planning and Management - Scopus Q1, WOS-SSCI Q2

https://publons.com/search/?search=chaiyawit+muangmee

โครงการที่ปรึกษา รับทุนหน่วยงานภาครัฐ

1.     กรมส่งเสริมอุตสาหกรรม กระทรวงอุตสาหกรรม กิจกรรมการถ่ายทอดองค์ความรู้/ สัมมนา การเป็นผู้ประกอบการ (Farmer to Entrepreneur) ภายใต้โครงการ “ปั้นนักธุรกิจอุตสาหกรรมเกษตรแปรรูปไทย (SMEs เกษตร) ตามแนวประชารัฐ” กองพัฒนาดิจิทัลอุตสาหกรรม กรมส่งเสริมอุตสาหกรรม กระทรวงอุตสาหกรรม งบประมาณจำนวน 14,000,000 บาท (สิบสี่ล้านบาทถ้วน) ปี 2561

2.     กรมส่งเสริมอุตสาหกรรม กระทรวงอุตสาหกรรม กิจกรรมสนับสนุนการจัดตั้งหน่วยผลิตอุตสาหกรรมเกษตรแปรรูปต้นแบบในพื้นที่ ภายใต้โครงการ “ปั้นนักธุรกิจอุตสาหกรรมเกษตรแปรรูปไทย (SMEs เกษตร) ตามแนวประชารัฐ” กองพัฒนาดิจิทัลอุตสาหกรรม กรมส่งเสริมอุตสาหกรรม กระทรวงอุตสาหกรรม งบประมาณจำนวน 15,000,000 บาท (สิบห้าล้านบาทถ้วน) ปี 2561

รางวัลที่ได้รับ

นักวิจัยดีเด่น ปี 2564

ผลงานอื่นๆ

การบริหารองค์กรที่มีความเป็นเลิศ ประจำปี 2565